July 2026 - Ho Chi Minh, Vietnam
Hanchung Medical announced that it exhibited at Vietbeauty & Cosmobeauté Vietnam 2026, held over three days from July 23 to 25 at the Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City, Vietnam, where the company showcased its flagship product lineup and formally began its push into the Southeast Asian market.
Organized by Informa Markets Vietnam, Vietbeauty is the largest trade exhibition dedicated to the beauty and aesthetics industry in Vietnam. This year's edition drew more than 750 companies from 25 countries presenting over 3,500 brands. Spanning the full breadth of the industry — from cosmetics and skincare to aesthetic medical devices, raw materials and ingredients, and OEM/ODM services — the show is widely regarded as an international business platform and a gateway to the ASEAN market.
Among the company's exhibits, Celestella drew particular attention. Supplied in a high-volume configuration of 10 syringes per box, the product is well suited to local clinics that perform high procedure volumes, and it was highly rated for its cost efficiency and stable supply. Cellexo, a skin regeneration and anti-aging solution built on exosome technology — a category seeing sharply rising demand in the Southeast Asian skin booster market — generated a steady stream of inquiries from local distributors and clinic representatives.
Vietnam is a market where demand for aesthetic procedures is expanding rapidly and preference for K-Beauty and K-Medical products continues to grow. Over the course of the exhibition, Hanchung Medical held numerous business meetings with local distributors, clinic chains and import agencies, holding in-depth discussions on future partnership opportunities.
"Vietnam and the wider Southeast Asian region represent a high-growth market with a very high level of trust in K-medical aesthetic products, and participating in Vietbeauty allowed us to hear directly from local buyers about what they actually need," a Hanchung Medical representative said. "Led by the high-volume Celestella and the innovative technology behind Cellexo, we will expand our local distribution network while further strengthening our position as a global distribution hub connecting Korea's outstanding aesthetic medical products to the world."
